Project Overview

Medical Devices Supply organizations around the world are challenged by pressures to reduce costs, improve coordination and outcomes, provide more with less and be more patient centric. Yet, at the same time, evidence is mounting that the industry is increasingly challenged by entrenched inefficiencies and suboptimal clinical outcomes. Pearl is here to help enable opportunities of business intelligence and innovation through the effective use of advanced analytics and big data.

Business Scenario

Using data from connected devices and other sources of consumer interactions and transactions (e.g., social media, patient blogs and mobile), device manufacturers can better understand customer likes and dislikes, behaviours and preferences. Such insights can drive more effective product development, as well as sales and marketing initiatives. Effective use of BI tools can not only help organisations visualise their data but can also guide them to take critical decisions that could shape their future based on dependable trends.

Business Requirement

Our client’s products are used around the world daily by gastroenterologists and colorectal surgeons in more than 40 countries. Our clients wanted visual data analytics to improve their reporting and help time-poor senior management understand information quickly. They wanted us to do business data management thereby helping them in making critical decisions guided by the past data through business intelligence applications.

Challenge

• Migration of huge amount of un-organised critical and sensitive data in an organized manner.
• Mining the data

Highlights

Employing Business data analytics helped them to realize the following goals

• Accurate insights through dashboards.
  Visualize targets & achievements by territory through reports & dashboards.
• Compare sales from current quarter with previous one,
• Set more realistic targets for future.
• Optimise product Inventory by predicting future product sales.
• Increase profits by reducing inventory holding cost, decay.
• Enhancing better working capital management.
• Product Segmentation: helping the client to identify revenue and profit maximising products.
• Set trigger alarms for loss making products thus helping to speed drive ROI.
• Customer Segmentation dashboard to create a unique selling proposition which leads to increase in revenue and also aids in upselling and cross selling of products resulting in better revenue & profits.
• Product return pattern analysis & return prediction: helps in reverse logistics and will improve asset recovery for commercial returns thereby cutting cost leading to better profits.

The Results

Pearl has helped the client know the pulse of their market by empowering them to

• Determine if a market warrants investment.
• Develop a compelling brand strategy.
• Evaluate a product’s likelihood of success.
• Consider emerging economic and healthcare-related issues by country.
• Understand macro trends shaping the market.
• Validate a company’s own forecasts to establish annual targets.
• Set and manage performance expectations.

About Pearl

Pearl Global Solutions, in Houston, Texas, USA, enables digital transformation for enterprises by delivering business efficiency and actionable insights through an integrated set of Business Intelligence & Analytics technologies. Business Data Analytics is our core area of excellence where our data scientists devise strategies for business data management using business intelligence tools like Power BI, Tableau, SSIS, SSRS and R language. With an India centre in Cochin, Pearl specializes in D3JS, Python and also extends its presence to Texas. Pearl global is a leading provider of Node.JS, Angular JS, Selenium development services in Cochin, Bangalore, Houston, Texas, USA, Japan & Tokyo.